About Company
At Clarifu, we’re passionate about empowering small businesses to succeed online. As a India based SEO company for small businesses, we take pride in being the driving force behind your business growth. We offer you tailored digital marketing solutions that drive real results. We’re not just another Digital marketing agency for SMEs – we’re your partner in growth. Our specialized SEO services for small businesses maximize your online visibility and reach new customers.
Job Description
Core responsibilities
Campaign management: Create, monitor, and optimize paid search, display, and shopping campaigns on the Google Ads platform.
Strategy and planning: Develop advertising strategies that align with overall marketing objectives, and identify new opportunities through market and audience research.
Keyword research: Perform in-depth keyword research and analysis to improve campaign targeting and performance.
Ad copy and creative: Write compelling ad copy and work with creatives to ensure ads are engaging and drive clicks and conversions.
Budget and bid management: Monitor and manage daily and monthly budgets, and adjust bids to maximize ad spend efficiency and ROI.
Performance analysis and reporting: Track and analyze campaign performance using analytics tools, generate reports, and communicate results to leadership.
Testing and optimization:Conduct A/B tests to improve ad effectiveness and make data-driven adjustments to campaign settings.
Stay updated:Keep up with the latest Google Ads platform updates, industry trends, and best practices.
Collaboration:Work closely with other marketing team members, Google Support, design, and content teams to ensure campaigns are integrated and successful.
Required skills and qualifications
- Proven experience managing Google Ads campaigns.
- Strong analytical skills and experience with tools like Google Analytics.
- Excellent written and verbal communication skills.
- Strong understanding of digital marketing and online advertising trends.
- Ability to manage multiple campaigns simultaneously.
- Problem-solving skills and attention to detail.