About Company

At Clarifu, we’re passionate about empowering small businesses to succeed online. As a India based SEO company for small businesses, we take pride in being the driving force behind your business growth. We offer you tailored digital marketing solutions that drive real results. We’re not just another Digital marketing agency for SMEs – we’re your partner in growth. Our specialized SEO services for small businesses maximize your online visibility and reach new customers. 

Job Description

Core responsibilities

Graphics & Multimedia Producer – Digital Marketing

Job Role

The Graphics & Multimedia Producer will be responsible for conceptualising, designing, producing and delivering visual and multimedia content for the company and its clients across digital platforms.

The role combines graphic design, video production, motion graphics, social media creatives, short-form video and visual storytelling.

The person should understand not only how to make something visually attractive, but also why the creative is being produced and what marketing objective it is intended to support.

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Key Responsibilities

1. Graphic Design

• Create professional graphics for social media, websites, blogs, advertisements and marketing campaigns.
• Design:
  • Social media posts
  • Carousels
  • Infographics
  • Banners
  • Digital advertisements
  • Promotional creatives
  • Website graphics
  • Presentations
  • Marketing brochures
  • Campaign visuals
• Maintain brand identity, typography, colour schemes and visual consistency.
• Resize and adapt creatives for different platforms and advertising formats.

2. Video & Multimedia Production

• Produce short-form videos for Instagram Reels, Facebook, YouTube Shorts and LinkedIn.
• Edit promotional, educational and informational videos.
• Combine video footage, photographs, graphics, text, music, voiceovers and animation.
• Create product/service demonstration videos.
• Develop client project videos and case-study videos.
• Create simple explainer videos and promotional presentations.

3. Motion Graphics & Animation

• Create animated social media creatives.
• Develop animated typography, icons, charts and infographics.
• Add transitions, effects and motion elements to videos.
• Create simple logo animations and promotional animations.
• Convert static marketing concepts into engaging motion content.

4. Creative Concept Development

• Convert marketing briefs into visual concepts.
• Develop creative directions for campaigns.
• Suggest appropriate visual styles, layouts and storytelling approaches.
• Create multiple creative variations when required for campaign testing.
• Research current visual and multimedia trends.

5. Social Media Creative Production

Work with the Social Media and Content teams to produce:

• Daily/weekly social media creatives
• Campaign posts
• Festival/seasonal creatives
• Educational content
• Promotional posts
• Customer testimonials
• Before/after creatives
• Reels
• Stories
• Social media advertisements

The focus should be on creating content that supports reach, engagement, enquiries and brand building, rather than simply producing attractive designs.

6. Advertising Creative Production

Create visual assets for:

• Google Ads
• Meta/Facebook Ads
• Instagram Ads
• YouTube Ads
• Display campaigns
• Remarketing campaigns
• Lead-generation campaigns

Produce different creative versions for testing headlines, offers, layouts, imagery and calls-to-action.

7. Photography & Video

Where required:

• Photograph products, people, locations and projects.
• Shoot short promotional videos.
• Capture behind-the-scenes content.
• Record client testimonials.
• Capture before/after project visuals.
• Maintain proper framing, lighting and composition.

For local client projects, the role may occasionally require on-site photography/video shooting.

8. AI-Assisted Creative Production

Use appropriate AI tools to improve creative production efficiency, including:

• AI image generation
• AI video tools
• AI-assisted editing
• Background removal/replacement
• Image enhancement
• Voiceover generation
• Caption/subtitle generation
• Creative ideation

AI-generated material should be reviewed and edited before delivery to ensure accuracy, brand consistency and professional quality.

9. Brand Management

• Follow client-specific brand guidelines.
• Use approved logos, colours, fonts and imagery.
• Maintain consistency across multiple marketing channels.
• Organise and maintain creative assets.
• Ensure the correct version of logos, photographs and brand elements is used.

10. Collaboration With Marketing Team

Work closely with:

• Business Development Manager
• Digital Marketing Manager
• SEO team
• Social Media Manager
• Content Writers
• PPC/Performance Marketing team
• Web Designers/Developers
• Account/Client Relationship team

Understand the business objective behind each creative brief before beginning production.

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Required Skills

Design

• Canva
• Adobe Photoshop
• Adobe Illustrator
• CorelDRAW or equivalent

Video & Multimedia

Knowledge of one or more:

• Adobe Premiere Pro
• After Effects
• CapCut
• DaVinci Resolve
• Filmora
• Other professional video-editing tools

Additional Skills

• Motion graphics
• Basic animation
• Typography
• Colour theory
• Visual composition
• Photo editing
• Video editing
• Storyboarding
• Social media formats
• Digital advertising creatives

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Good to Have

• Basic understanding of SEO
• Basic understanding of PPC/Meta Ads
• Understanding of social media algorithms and formats
• Photography skills
• Videography skills
• Drone photography/video knowledge
• AI creative tools
• Basic UI/website design knowledge
• Understanding of marketing funnels and CTAs

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Performance Areas / KPIs

I would measure this role on both production and creative effectiveness.

Area	Performance Measure
Design Production	Quality & timely delivery
Social Media	Creative consistency and performance
Video	Quality, storytelling and retention
Advertising	Creative variations/testing support
Branding	Brand guideline compliance
Creativity	Originality and concept development
Productivity	Output within agreed timelines
Accuracy	Minimum errors/revisions
Collaboration	Coordination with marketing team
Business Impact	Contribution to engagement, enquiries and campaigns

Important distinction

This role should not become simply a “graphic designer who receives instructions.”

For a digital marketing company, the person should be able to think:

Marketing Objective → Creative Concept → Visual Story → Design/Video → CTA → Platform → Audience

For example, instead of simply being told “make a solar post,” they should understand whether the objective is to generate site visits, subsidy enquiries, brand awareness, customer education or referrals, and design the creative accordingly.