About Company

At Clarifu, we’re passionate about empowering small businesses to succeed online. As a India based SEO company for small businesses, we take pride in being the driving force behind your business growth. We offer you tailored digital marketing solutions that drive real results. We’re not just another Digital marketing agency for SMEs – we’re your partner in growth. Our specialized SEO services for small businesses maximize your online visibility and reach new customers. 

Job Description

Core responsibilities

Business Development Manager – Digital Marketing

Job Role

The Business Development Manager will be responsible for generating new business opportunities, acquiring clients, developing business relationships and contributing to revenue growth for the digital marketing company.

The role involves prospect research, lead generation, client communication, requirement understanding, solution presentation, proposal preparation, follow-up, negotiation and conversion.

Key Responsibilities

1. Business & Lead Generation

• Identify potential clients through online research, LinkedIn, Google, business directories, referrals and networking.
• Build and maintain a database of prospective clients.
• Identify businesses that may need SEO, social media, website, PPC, content marketing, AI Search/GEO or other digital marketing services.
• Conduct outbound calls, emails, WhatsApp and LinkedIn outreach.
• Generate qualified leads rather than focusing only on the volume of leads.

2. Prospect Research

• Research a prospect’s website, Google visibility, social media presence and digital marketing activities.
• Identify potential visibility, enquiry-generation and conversion gaps.
• Understand the prospect’s industry, target customers and competitive environment.
• Prepare relevant discussion points before contacting a prospect.

3. Client Requirement Understanding

• Speak with business owners and decision-makers to understand their actual marketing requirements.
• Identify business objectives such as:
  • More enquiries
  • More local visibility
  • Website improvement
  • SEO growth
  • Lead generation
  • Social media presence
  • Paid advertising
  • AI Search/GEO visibility
  • Better customer follow-up
• Avoid recommending services that are not relevant to the prospect’s requirement.

4. Solution Presentation

• Explain digital marketing services in simple business language.
• Present suitable marketing solutions based on the client’s objectives and budget.
• Conduct online/offline meetings and presentations.
• Explain scope of work, deliverables, timelines and expected process clearly.
• Coordinate with the marketing/technical team when specialist input is required.

5. Proposal & Quotation

• Prepare proposals, quotations and presentations.
• Coordinate internally to obtain service costing and technical details.
• Customize proposals according to client requirements.
• Ensure proposals clearly communicate problem → solution → deliverables → investment → process.

6. Follow-Up & Conversion

• Maintain systematic follow-up with prospects.
• Track every lead through the sales pipeline.
• Follow up through phone, email, WhatsApp and meetings as appropriate.
• Understand objections related to pricing, trust, timing, competition and requirements.
• Negotiate within approved company guidelines.
• Convert qualified prospects into paying clients.

7. Client Relationship Management

• Maintain strong relationships with existing clients.
• Understand changing client requirements and identify legitimate opportunities for additional services.
• Coordinate with the account/project team to ensure smooth communication.
• Support client retention and repeat business.
• Encourage referrals and business introductions from satisfied clients.

8. Market & Competitor Research

• Monitor digital marketing trends and competitor offerings.
• Research pricing, packages and positioning in the market.
• Identify new industries and geographical markets for business development.
• Identify emerging opportunities such as AI Search, GEO, Google Business Profile, local SEO and performance marketing.

9. CRM & Reporting

• Maintain accurate prospect and client information in CRM/lead management systems.
• Record calls, meetings, proposals, follow-ups and outcomes.
• Prepare weekly/monthly business-development reports.
• Track:
  • New prospects
  • Qualified leads
  • Meetings
  • Proposals sent
  • Follow-ups
  • Conversions
  • Revenue generated
  • Lost opportunities and reasons

10. Internal Coordination

• Work closely with:
  • SEO team
  • Social media team
  • Graphics designers
  • Content writers
  • Web developers
  • PPC/performance marketing team
  • Management
• Ensure the sales team does not promise deliverables that the delivery team cannot realistically provide.

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Key Skills Required

• Excellent communication and interpersonal skills
• Strong sales and negotiation skills
• Ability to speak confidently with business owners
• Good understanding of digital marketing
• Ability to understand websites and basic SEO
• Good presentation and proposal-writing skills
• Strong follow-up discipline
• Good research and analytical ability
• CRM/Excel/Google Sheets knowledge
• Ability to work with targets and deadlines
• Ability to explain technical services in simple language

Preferred Digital Marketing Knowledge

The candidate should have a working understanding of:

SEO | Local SEO | Google Business Profile | Social Media Marketing | PPC/Google Ads | Meta Ads | Website Development | Content Marketing | Email Marketing | Lead Generation | AI Search/GEO

They don’t necessarily need to be an expert in each area—the important thing is that they can understand the business problem and know which internal specialist should handle the solution.

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KPIs / Performance Areas

I would avoid measuring this role only by “number of calls.”

Area	KPI
Prospecting	Qualified prospects generated
Lead Generation	Qualified leads
Meetings	Sales/requirement meetings conducted
Proposals	Relevant proposals submitted
Conversion	New clients acquired
Revenue	New business revenue
Follow-up	Follow-up completion rate
Client Retention	Repeat/renewal business
Referrals	Referral opportunities generated
CRM	Accuracy and consistency of pipeline

Important distinction

For a company like Clarifu, the BDM should not simply sell packages.

A better operating principle is:

Find the business problem → understand the requirement → identify the appropriate digital solution → explain it clearly → follow up professionally → convert and retain the client.