About Company
At Clarifu, we’re passionate about empowering small businesses to succeed online. As a India based SEO company for small businesses, we take pride in being the driving force behind your business growth. We offer you tailored digital marketing solutions that drive real results. We’re not just another Digital marketing agency for SMEs – we’re your partner in growth. Our specialized SEO services for small businesses maximize your online visibility and reach new customers.
Job Description
Core responsibilities
Social Media & Graphics Designer
Job Role
The Social Media & Graphics Designer will be responsible for creating, managing and executing social media content and visual communication for the company and its clients. The role combines creative graphic design with social media understanding, content planning and basic digital marketing awareness.
Key Responsibilities
1. Social Media Content Creation
- Create engaging posts, carousels, stories, reels and promotional creatives.
- Design content for Facebook, Instagram, LinkedIn and other relevant platforms.
- Adapt creatives to different platform sizes and formats.
- Maintain consistent brand identity across all social media channels.
2. Graphic Design
- Design social media graphics, banners, advertisements, infographics and promotional materials.
- Create marketing creatives based on campaign objectives and content briefs.
- Work with logos, brand guidelines, typography, images and visual elements.
- Produce both static and basic motion/video creatives.
3. Social Media Management
- Assist in preparing monthly/weekly social media content calendars.
- Schedule and publish posts where required.
- Monitor basic engagement, comments and audience responses.
- Stay updated with social media trends, formats and creative styles.
4. Reels & Short-Form Video
- Create short-form videos/Reels using images, video clips, text, transitions and music.
- Edit promotional and educational videos for social media.
- Create simple motion graphics and animated text when required.
5. Campaign Support
- Create creatives for Google Ads, Meta Ads and other digital campaigns.
- Develop different creative variations for testing.
- Coordinate with the digital marketing/SEO/PPC team to understand campaign objectives.
6. Content Collaboration
- Work with content writers and digital marketing specialists to convert ideas into visual content.
- Understand the objective behind each creative rather than simply designing from a brief.
- Suggest creative ideas for campaigns, offers and social media content.
7. Brand & Client Work
- Create customized creatives for different clients and industries.
- Maintain individual brand guidelines for each client.
- Handle multiple projects while meeting deadlines and maintaining quality.
Required Skills
- Strong knowledge of Canva and/or Adobe Photoshop / Google Flow
- Basic knowledge of Illustrator/CorelDRAW is an advantage
- Video editing skills using CapCut, Premiere Pro, After Effects or similar tools
- Good understanding of Facebook and Instagram creative formats
- Knowledge of typography, composition, colour and visual hierarchy
- Basic understanding of digital marketing and social media marketing
- Ability to understand a marketing objective and translate it into a visual
- Good English communication skills
- Ability to work independently and meet deadlines
Good to Have
- Basic knowledge of SEO and digital marketing
- Understanding of Meta Ads creatives
- Basic knowledge of AI creative tools
- Photography/video shooting skills
- Experience creating Reels and short-form promotional videos
- Understanding of current social media trends
Key Performance Areas
The person should not be evaluated only on how many designs they produce. The role should also focus on:
- Quality and consistency of creatives
- Timely delivery
- Engagement and content performance
- Creative originality
- Brand consistency
- Ability to support lead-generation campaigns
- Ability to convert marketing ideas into effective visual communication