Guaranteed Leads. Predictable Costs. No Wasted Spend
Pay Per Lead Support – Pay Only for Qualified Leads
In today’s competitive digital landscape, businesses invest heavily in ads, SEO, and content—yet consistent, sales-ready leads remain uncertain. Clarifu Infotech’s Pay Per Lead Support model changes this by ensuring you pay only for qualified leads, not marketing guesswork.
👉 You pay only for qualified leads. Not for clicks, impressions, or promises.
The Reality: Day‑to‑Day Digital Marketing Issues Businesses Face
Most businesses struggle with one or more of these problems:
| ❌ High Ad Spend, Low ROI Money spent on Google Ads & Social Ads without guaranteed outcomes Paying for clicks instead of actual enquiries | ❌ Unqualified or Junk Leads Leads with no intent, wrong location, or low budget Sales teams wasting time filtering prospects |
| ❌ Unpredictable Lead Flow Sudden spikes and drops in enquiries No control over monthly lead volume | ❌ Long Waiting Periods SEO takes months to show results Content marketing needs continuous effort with delayed ROI |
| ❌ Complex Marketing Management Multiple vendors for ads, landing pages, CRM, follow-ups No single accountability point | ❌ Not Sure What to do with Technology Changes Not sure what web technology to follow Not sure what marketing platform to use |
The Solution: Pay Per Lead (PPL) Support by Clarifu Infotech
Our PPL model is designed to remove risk from digital marketing.
A performance-based marketing approach where:
- You are charged only when a verified lead is delivered
- Each lead matches your pre-approved criteria
- No spend on ads, tools, or experiments — Clarifu handles it all
Why Pay Per Lead Is Highly Effective & Economical
| 💰 Cost Control Fixed cost per lead (CPL) agreed upfront No surprise expenses or wasted budget | 📈 Better Conversion Rates Leads are filtered by: Location, Service need Budget intent, Urgency |
| 🧠 Zero Marketing Stress No campaign setup No creatives, copywriting, or tech headaches Focus purely on closing deals | 🚀 Faster Business Growth Immediate pipeline generation Scale leads up or down based on business capacity |
Clarifu Infotech’s PPL Management Process
👉 We define your ideal customer profile (industry, location, role, company size, needs), lead qualifying rules
👉 We take an understanding about the sales cycle of the prospects, average deal size
👉 We define the Funnel and Channel strategy such as Landing Page, funnel built-up with lead magnet, paid ad, email marketing etc.
👉 We run multi-channel campaigns to attract matching prospects; could be custom database building, cold email, Linked in Lead gen, call screening, social media targeting etc.
👉 We pre-qualify every lead using email, chat, call to ensure relevance and intent as part of Lead Verification & Quality Check
👉 We verify Genuine Interest and relevance with Lead Qualification Questions
👉 We deliver complete lead details including contact info and engagement history
👉 We define the transparent contract, SLA for the PPL Support and engage single point of contact & campaign management team
👉 We raise the Invoice only for approved leads that meet agreed criteria
👉 We plan the Biweekly Lead Review
👉 We scale lead volume up or down based on your sales capacity and goals
Industries That Benefit Most from Pay Per Lead
PPL works best for service-based and high-intent industries and some are :
| 🏠 Home Services Cleaning services Plumbing & electrical Pest control HVAC services | 🏥 Healthcare & Wellness Dental clinics Cosmetic clinics Physiotherapy centers Home healthcare services |
| 🚗 Automotive Services Car detailing Auto repair & servicing Vehicle rentals | 🏢 Professional Services Real estate agents Legal services Accounting & tax consultants Business consultants |
| 🎓 Education & Training Coaching centers Skill training institutes Online courses | 💻 IT & B2B Services Software services Web development companies Digital agencies |
Why we need to think of Industry-Focused Campaigns
Selling to a law firm in Albama is very different from selling to a healthcare provider in Texas. That’s why our campaigns are built specifically for each industry, not copied from a generic template.
What’s Included :
- Industry-specific communication tailored to how your buyers think and buy
- Targeted prospect list building based on sector, role, and market dynamics
- Outreach aligned with real buying cycles in your industry
Who This Is For: Businesses focused on a specific vertical and tired of spending time educating agencies about how their industry works.
The Result : Faster engagement, higher relevance, and conversations with prospects who already understand your value.
Why Choose Clarifu Infotech for PPL Support?
✔ Proven digital marketing expertise
✔ Transparent lead validation process
✔ Industry-specific funnel strategies
✔ Dedicated account management
✔ Scalable & risk-free model
We don’t sell marketing, no guess work, We deliver leads.
Frequently Asked Questions
1. How does Pay Per Lead pricing work?
👉Cost per Lead (CPL) can vary based on multiple factors such as the type of service, lead size, location, competition level, and qualification depth. To ensure complete transparency of lead validity, we define an agreed Service Level Agreement (SLA) and contract upfront that clearly outlines lead criteria, pricing, acceptance rules, and replacement terms. This structured approach maintains trust, clarity, and consistency for both parties throughout the engagement. You are charged only when a lead meets the pre-defined qualification criteria (service need, location, valid contact details, intent).
- There are no charges for ads, clicks, impressions, or setup, and no long-term contracts.
- Invalid leads (spam, duplicates, wrong service/location) are replaced at no cost.
- Billing is done weekly or monthly, or through prepaid lead credits, giving you full cost control and flexibility to scale up or down as needed.
2. Can you run campaigns in regulated industries?
👉Yes, we can run campaigns in regulated industries. We design campaigns in regulated sectors by strictly following industry-specific compliance requirements, approved messaging guidelines, and consent-based lead capture processes. Before launch, we align on what claims can be made, how data is collected, and how leads are qualified to ensure campaigns remain compliant and ethical.
As Examples:
- Healthcare: We run lead campaigns for clinics and healthcare providers using non-promotional, informational messaging, secure lead forms, and consent-based enquiries.
- Financial Services: Lead generation focuses on education and enquiry-based outreach, avoiding guaranteed returns or misleading statements, and adhering to disclosure requirements.
All qualification criteria, messaging, and delivery methods are documented in the SLA to ensure transparency, compliance, and trust throughout the engagement.
3. Do you qualify leads?
👉Every lead goes through a structured pre-qualification process before delivery. We use a combination of smart questionnaires, email verification, and quick phone confirmation where required to validate service relevance, location, contact details, decision-making authority, and intent. This multi-step approach ensures only genuine enquiries are passed on. Leads that do not meet the agreed criteria—such as spam, duplicates, job enquiries, or incorrect service requests—are filtered out or replaced.
4. Can you generate leads for local service businesses?
👉Yes. We focus on lead generation for local and regional service providers.
5. Do you offer B2B services?
👉Yes. Our Pay Per Lead support is available as a B2B solution, enabling agencies and consultants to offer lead generation services under their own brand while we handle all backend operations and delivery.
6. How is billing handled?
👉 Billing is simple and transparent. You’re invoiced only for approved leads on a weekly or monthly basis. No hidden costs or ad spend charges
7. Do you need to sign-up any contract?
👉Yes. This contract is to protect both parties. Yet can pause or scale up campaigns anytime based on your capacity.
8. How Leads are communicated to the Business?
👉Leads are delivered in real time via email, CRM integrations, or WhatsApp, along with full contact details and key qualification notes. Where required, we also provide communication proof and facilitate a clear handover by connecting the business directly with the prospect, ensuring transparency and a smooth transition for faster follow-up.
9. What happens if a lead doesn’t convert into a sale?
👉Conversion is a sales outcome, not a lead quality measure. As long as the lead meets the agreed criteria, it is considered valid — even if it doesn’t close.
10. Are there any setup fees or long-term contracts?
👉No. PPL cost depends on various factors such as Landing pages & funnels Setup, operational execution, lead qualifying, CRM automation Review and Improvement planning. While clients only pay per qualified lead, we absorb the operational costs. Some of the time if client want to scaleup campaign and want to invest in infrastructure we are open for this.
11. Do you guarantee lead quality?
👉 Yes. Every lead is pre-qualified and verified before delivery. Invalid leads such as spam, duplicates, job enquiries, or wrong locations are replaced at no cost
Are you Ready to discuss for a PPL Campaign?
If you’re serious about bringing in more leads, let’s talk. Whether you’re starting fresh or improving what you already have, we’ll show you what’s working today. No long pitches — just an honest conversation about results. Let’s design a Pay Per Lead Support plan tailored to your business.
👉 Get consistent, qualified leads
👉 Reduce marketing risk
👉 Scale with confidence